The new Genesis Homme is our first dual-action anti-hair loss hair care range for men: FOR WEAKENED AND SHARPENED HAIR. With a cocktail of highly effective ingredients that instantly strengthen and thicken the hair fiber for an instantly fuller look. Hair becomes 5 times more voluminous* and increases fiber strength by +85%**. It is a daily treatment to prevent hair loss from the root, reducing it in 6 weeks***. *Instrumental test after application of Bain de Masse **Instrumental test after application of Bain de Masse + Cire Push-Up ***Clinical test on 99 people after using Serum Fortifiant for 6 weeks. La Cire de Genesis Homme is enriched with CREATINE and GINGER ROOT. CREATINE : Hair is subjected to many internal and external factors that weaken it on a daily basis. However, studies have shown that creatine increases the number of electrostatic bonds in the hair cortex. As a result, this component helps to rebuild and strengthen the hair structure from the inside, improving its properties and protecting it against damage caused by heat and UV rays. GINGER ROOT : An in vitro test on human hair follicle stem cells has shown that ginger extract reduces UVB-induced cell damage. Ginger extract contains substances such as gingerols and zingerone, known for their protective effect against damage induced by external aggressors. Styling hair with the Cire d’Epaisseur Texturisante : Step 1 : Apply a hazelnut-sized amount of Cire d’ Epaisseur Texturisante to dry hair. Step 2 : Comb the hair with the desired movement and twist a few strands for the final finish. Do not rinse. More information on Access

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