L’Incroyable Blowdry

Styling milk that is activated with heat tools, to style and restyle, changing shape and styles. Pamper your hair with the benefits of Kérastase L’Incroyable Blowdry; a lotion that allows you to create supple, smooth styles and dry hair with ease. Fortified with innovative SRS® technology, its unique formula uses beeswax that is heat sensitive and breaks down upon heating to enhance shape, and build a strong bond between hair fibers when cooled for a long-lasting finish without stiffness. The lotion reactivates from 150°C and can be molded without reapplying for versatile styling. Elastic polymers improve flexibility and provide 96 hour protection from frizzy hair.